Effective Date: January 15, 2026
1. GOVERNANCE PRACTICES (QUEBEC LAW 25 COMPLIANCE)
Person in Charge: Chief Privacy Officer (privacy@italkchoice.com).
Governance Summary: We retain personal data only as long as necessary (Customer account data: life of account + 2 years; Financial records: 7 years). We may retain certain information as required or permitted by law (e.g., tax/accounting), to prevent fraud/abuse, to resolve disputes, and to enforce our agreements, and we may de-identify information where appropriate. Digital data is securely erased or anonymized. Access is restricted to employees with a specific business need. Privacy complaints are responded to within 30 days.
2. INTRODUCTION
This Privacy Policy describes how we collect, use, and share your data.
3. DATA CONTROLLERS AND VENDORS
True Choice (HK) Limited is the Controller.
We may share data with our affiliates.
4. PERSONAL INFORMATION COLLECTED & PURPOSES
We collect: Identifiers (Name, Email, IP), Commercial Information (Purchase history), Financial Data (Payment token), Internet Activity (Browsing history), and Account Credentials (username/password or authentication tokens).
Important Note on Health Data: We do not use your purchase history of nutritional supplements to infer specific health conditions, diagnoses, or treatments, nor do we use such data for profiling purposes under Consumer Health Data laws.
4.1 CATEGORIES OF RECIPIENTS / SERVICE PROVIDERS
We share personal information with the following categories of recipients for business purposes:
Payment processors (to process payments and prevent fraud)
Shipping and logistics providers (to deliver orders and handle returns)
Customer support platforms (to manage support requests)
Marketing and analytics providers (to measure performance, personalize content, and, where permitted, conduct targeted advertising)
IT/hosting and security providers (to host the Service, monitor for abuse, and secure accounts)
Professional advisors (e.g., auditors, legal counsel) as
necessary
We
also share information between our affiliated entities as described in Section
3 for internal administration, support, and compliance.
5. Cookies and Tracking Information
We and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your browsing activities and use of the Sites and other Services. We may combine this "usage data" with other personal information we collect about you. We use this usage data to understand how our Services are used, track bugs and errors, provide and improve our Services, verify account credentials, allow logins, track sessions, prevent fraud, and protect our Services, as well as for targeted marketing and advertising, to personalize content and for analytics purposes.
Cookies.Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities while using our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Some of the Services may not work properly if you disable cookies.
Pixel Tags. Pixel tags are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use pixel tags (also referred to as web beacons, web bugs or clear GIFs), in connection with our Services to, among other things, help us manage ads and content, and compile statistics about usage of our Services. We may also use pixel tags in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Cookie Preferences.You can adjust your cookie preferences for our Site, using our cookie preference manager. You can also block or disable cookies for the device and browser you are using, through your browser settings; however, certain features on our Sites may not be available or function properly if you block or disable cookies. Our Sites currently do not respond to "do not track" signals. Please note, that your preferences are applied on a browser and device basis. So, you may need to set your cookie preferences for each browser and device you use to access our Site. Further, if you subsequently delete cookies, your preferences may be lost and need to be reset.
We may work with third-party ad networks, channel partners, measurement services and others ("third party ad companies") to display advertising on our Services, and to manage our advertising on third-party sites, and online services. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect activity information on our Services (as well as on third-party sites and services), as well as IP address, device ID, cookie and advertising IDs, and other identifiers, general location information (e.g., derived from your IP address), and, with your consent, we may collect your device's geolocation information through our Apps; we and these third-party ad companies use this information to provide you more relevant ads and content and to improve and evaluate such ads and content.
Cookie Preferences. As explained above, you can adjust your cookie preferences for our Site, including to opt out of advertising cookies, using our cookie preference manager, and you can also block or disable cookies for the device and browser you are using.
Cookie Preferences. As explained above, you can adjust your cookie preferences for our Site, including to opt out of advertising cookies, using our cookie preference manager, and you can also block or disable cookies for the device and browser you are using.
Industry Ad Choices.You can learn more about the information collection practices and "opt-out" procedures of many third-party ad companies by visiting https://thenai.org/opt-out/browser-opt-out/.Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or "contextual" ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs. If your browser is configured to reject cookies when you visit one of the above referenced opt-out pages, and you later erase your cookies, use a different computer or change web browsers, your preference may also need to be reset
7. INTERNATIONAL TRANSFERS
Your data may be processed in Hong Kong and the United States. For Quebec Residents: We conduct a Transfer Impact Assessment (TIA) prior to transferring data outside Quebec to ensure equivalent protection.
8. YOUR PRIVACY RIGHTS (US & CANADA)
8.1 United States (California CPRA, Texas TDPSA, et al.):
Rights: Access, Correct, Delete, and Appeal.
Targeted Advertising: You may opt-out of "targeted advertising" or "sharing" by clicking "Do Not Sell or Share My Personal Info" in the footer.
How to exercise rights: You may submit requests via: (a) the footer links (where available), (b) a web form in your account settings, and/or (c) email to privacy@italkchoice.com.
Global Privacy Control: Where required by law, we treat user-enabled opt-out preference signals, such as the Global Privacy Control (GPC), as a valid request to opt out of sale/sharing for the browser/device that sends the signal.
Authorized agents: Where permitted by law, you may use an authorized agent to submit requests on your behalf; we may require verification of authority and identity.
Financial Incentive Notice: Our Points Program offers financial incentives (discounts) in exchange for your commercial data. The value is calculated based on the revenue generated from your purchases minus the cost of providing the discount.
8.2 Canada (Quebec Law 25 / PIPEDA):
Portability: Request your data in a structured format (JSON/CSV).
Withdraw Consent: Contact us to stop processing.
Automated Decision-Making (Law 25): We do not currently use personal information to render decisions based exclusively on automated processing that have a significant impact on you. If we implement such automated decision-making in the future, we will inform you at or before the time we inform you of the decision, and upon request we will provide information about the personal information used and the principal factors, parameters, and reasons that led to the decision, as required by applicable law.
9. SECURITY
We implement administrative, technical, and physical safeguards.
10. CONTACT US
Email: privacy@italkchoice.com.
Address: Suite 603, 6/F, Laws Commercial Plaza, 788 Cheung Sha Wan Rd, Hong Kong.